Matthias Karg

Interaction designer / CPO, Angle Audio

Matthias Karg

Interaction designer / CPO, Angle Audio

Matthias Karg

From MVP to MAP, from Viable to Awesome

The lean start-up gifted us the MVP, the minimum viable product. A product with just enough features to be usable by early customers who can then provide feedback 🙌

But what is just enough? As it turns out just enough is about a lot more than the bare features. It's about how the product will make people feel. In my talk, I will share my learnings at Angle and Beekeeper. Which (sometimes very small) decisions helped us to learn fast and get closer to a product that creates value for our users. And how thinking of MAPs instead of MVPs was one of the game-changers.

About

Matthias is an interaction designer based in Zurich, Switzerland. He's CPO and co-founder Angle Audio - bringing great conversations into people's daily lives. Before he lead product design for Beekeeper, a Swiss B2B SaaS scale-up. Matthias worked across the entire design process during his time at IDEO, and helped define what "design" means for mgmt consultants at pic digital. Even though Matthias really loves what he does, his favorite conversation topic might be food. Especially everything related to breakfast and brunch 🥞