Elizabeth Immer

Product Design Lead, Sherpany

Elizabeth Immer

Product Design Lead, Sherpany

Elizabeth Immer

Why Do We Do What We Do? Behavioral Economics for Better Products

Why do customers, employees and other users behave the way they do? When using an app? When paying their bills (or not paying, as it may be)? So often: Why don’t people do what they should do, or what they want to do? As designers, what can and what should we do to help people do better? This talk includes a brief introduction to key behavioral insights and some stories about applying behavioral econ to products, including the outcomes this work has achieved.

About

Elizabeth Immer is passionate about bringing behavioral science into product management and business strategy. As Product Design Lead at Sherpany, Elizabeth utilizes methods and insights from behavioral economics to answer these questions, and guides her team to develop policies, processes and products that support leaders to behave better and more often lead their teams to peak performance. Elizabeth’s background includes academic and private-sector work at ETH, FehrAdvice, the Ergonomen, and in the US, Australia, Gulf Region and Switzerland.