How To Measure UX and Design Impact
How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to measure and make a case for the impact of your UX work? Well, let’s figure it out.
In this workshop, you’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.
You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Let’s dive in!
In this workshop you’ll learn:
- How to make and track the impact of your design effort,
- How to define the notion of design success for your team,
- How to measure design work against business goals and needs,
- How to choose the right mix of qualitative and quantitative research,
- How to define KPIs that focus on user needs but also respect business needs,
- How to use the Top Tasks methodology to understand and prioritize user’s tasks
- OKRs vs. KPIs vs. metrics, how to translate them into clear goals for each team/department, and how to apply them to design work
- How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs,
- How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
- How to build a design KPI tree for each team and for each department
- How to establish ownership, accountability and buy-in for design KPIs
- How other companies and organizations define and track design KPIs, and what we can learn from them
- How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote.
We’ll be breaking into groups to work on custom-tailored design KPIs for various projects. You’ll leave the workshop with a toolbox of practical techniques and strategies on how to define, establish, sell and measure design KPIs from start to finish — and how to make sure that your design work is on the right trajectory.