Yiying Lu

Yiying has been named a “Fast Company's Most Creative People in Business”, Microsoft's “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” winner in Design.

Yiying Lu

Yiying has been named a “Fast Company's Most Creative People in Business”, Microsoft's “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” winner in Design.

Yiying Lu

Creating Business & Community through Cross-Cultural Design

We live in an increasingly borderless world, where design plays an important role in connecting businesses with a much wider global audience. Join Yiying Lu, one of Fast Company’s Most Creative People in Business, to hear why designers need to recognize the cultural differences in their new markets and adapt their product, messaging, and delivery.

As Yiying shares her experiences working across cultures, you’ll discover:
- A cross-culture design thinking methodology that enables and empowers you as creative global citizens to bridge divides, bring people together, and engage with cultures from around the world, for example, the Twitter Fail Whale, the Dumpling and Boba Tea emojis
- How to apply cross-cultural and visual research to create localization campaigns for a global company in a new market, for example, a marketing campaign for Disney in China
- How to use three core building blocks — color, typography, and iconography — to create effective visual communications that transcend linguistic barriers, for example, localization of a global VC firm for India and Korea
- Case studies that will make you cry — and laugh

About

Yiying Lu is an award-winning artist, entrepreneur, global educator, and TEDx speaker.

Named “Fast Company's Most Creative People in Business”, Yiying has created iconic art and campaigns for corporations from Disney to Apple and built brands for hundreds of companies during her time as a creative director at 500 Startups. She is also the artist behind the Dumpling and Boba Tea Emoji, the “Twitter Fail Whale," and the Chinese paper-cut style Mickey Mouse for Disneyland Shanghai. She now runs her innovation studio in San Francisco and serves as a San Francisco Arts Commissioner. Her life purpose is to bridge the gap between Art & Tech, Business & Culture, Work & Life, and East & West.