Susanne Schmidt-Rauch is co-founder and partner of evux, a consulting company in Zurich that puts user experience at the heart of day-to-day work. She is working in the environment of digital product design for more than 15 years and helps large and medium-sized companies to improve their human-technology-company interactions in any kind. Her specialties are UX-methodologies and user research methods. Susanne is computer scientist and holds a Dr. Inform. from the University of Zurich. She is working in a variety of roles such as lead conceptual design, business analyst, project manager or steering board member, and it is therefore difficult to put her into one box. She always aims to do what is needed.