Sarah Doody

User Researcher & Experience Designer

Sarah Doody

User Researcher & Experience Designer

Anticipatory Design & The Future Of Technology

As technology becomes smarter and smarter, product owners and designers are faced with a dilemma: do we make decisions on behalf of users, or do we simply advise users but leave the decision up to them? What’s the line? Automation is inevitable, but what is the responsibility of a designer to automate decisions for users? Automation has deeper impacts beyond just the experience that someone has with the product. What happens to us as individuals and as a society? In this talk, we explore 3 cautions to consider when integrating automation into experiences. We’ll look at how automation has been used in the auto industry and the impact of robots in factories as well as auto-pilot in the aviation industry. We’ll explore the phenomenon of de-skilling and the consequences this can have on our ability as individuals. We’ll investigate the relationship between automation and happiness in our day to day lives. Automation is unavoidable and it certainly has benefits. As product owners and designers we must understand the impact of automation and find the balance between automating decisions and anticipating decisions on behalf of our users.

About

Sarah Doody is a User Experience Designer, Researcher, and Founder. She works with a wide range of clients and gives product and UX talks around the world.

Sarah began her career in the early 2,000’s when she worked internally at global companies and small startups. In 2012 she founded her own product design consultancy and worked with clients including Fatherly, CitiBike, WeWork, Domino Magazine, TheMuse, Tictail, Dow Jones, Blue Apron, and more.

In 2011 Sarah created the original curriculum for and taught the first General Assembly’s 11-week UX immersive program in NYC, the basis of the program that is now available in over 27 cities worldwide and online.

In 2017, Sarah founded The UX Portfolio Formula, a program that helps UX and Product professionals navigate their job search and articulate their skills and experience. In 2020 the combined salaries of people hired was $5 million.