Per Axbom

Digital Ethics Activist and Weathered Webmaster

Per Axbom

Digital Ethics Activist and Weathered Webmaster

Per Axbom

How to Build the Good and Responsible Thing

A practical and concrete introduction to the space of digital ethics and responsible innovation for everyone who designs and builds digital products. You will learn

- why ethics is important and valuable,
- how to predict and manage harms to wellbeing, and
- the tricks that give power, autonomy and justice back to the people we wish to help

You will also begin to understand how you can be a voice of reason and gain traction for ethical thinking within your organisation.

Per promises lots of real-world examples to get to the essence of an ethical mindset.

About

Per Axbom is the Swedish communication theorist born in Liberia and brought up in Saudia Arabia and Tanzania. His international background, early 1980s interest in computing and passion for responsible innovation has fostered a deep concern for human wellbeing and equity in the digital space. An early internet adopter, blogger, podcaster and founder of a digital design firm he considers himself an active witness to the tech industry’s ongoing experiments with human attention, autonomy and health.

Digital enablement, smart computing, AI and virtual realities are all praised for the problems they solve, while the problems they create are kept from view. Organisations are less willing to acknowledge any of their injurious contributions, instead choosing to argue that their intent is always benevolent. Harm is especially evident for the already vulnerable, overlooked, underserved and disenfranchised. Denial and avoidance will only exacerbate negative impact and Per is determined to raise general awareness and promote more balanced and honest conversations about possible, plausible and preferable human futures.

Author of Digital Compassion and co-host of UX Podcast, Per also runs a two-decades-old blog on axbom.com. He has recently left Twitter and you can instead find his Mastodon profile at https://social.xbm.se/@axbom