Burkhard Müller

I will talk about how design can have a positiv impact on society. But no worries: This talk is not about idealism

Burkhard Müller

I will talk about how design can have a positiv impact on society. But no worries: This talk is not about idealism

Burkhard Müller

Society-Centered Design: From Me to We

User-centered design, as we understand it today, focuses only on users. In many cases, this leads to products that are great for their users but bad for society.

Society-Centered Design is a framework for developing products that address the big issues of our time: climate change, sustainability, resource scarcity, and other conflicts that divide our society.

This talk is not about idealism. In this talk you will learn:
1. why this is important
2. that this is the competitive advantage for tomorrow
3. how we can convince decision makers to go down this path

About

My mission is to inspire brands to embrace new technologies and push boundaries with them.

I lead transformational projects for companies such as Bosch, Migros, Swatch or Vodafone and my digital products are used by 100's of thousands of people every day.

I am ADC Member, speaker at digital congresses and publish about digitalization, Web3, sustainability and the future of design.