Angie Born
UX Researcher and Designer
Angie Born
UX Researcher and Designer
Lemons, Penguins and the Mobile Internet: common information architecture challenges
Regardless if you create a website, intranet, a huge portal, an online shop – organising your information into some form of menu structure is important. Even if you have an excellent search function, there are massive benefits of structuring information into traditional categories and give everything a home in your system or website. I share some state of the art tips I learned from projects where we had to make sense of thousands pieces of information, and show how they hold true even for smaller projects.
About
Angie has 20 years of experience in UX. She started her career in usability consulting, then moved into Service Design and quit her job as Head of Product for a B2B software company to freelance as a user researcher. She joined Liip to help building a new Basel office.
She’s interviewed and observed thousands of users, built hundreds of applications, IVR systems and services, and she is convinced that we can only truly benefit from technology if we can make it easier to use for everyone. She has a bachelor in interaction design from Switzerland and an MBA from Australia, and teaches UX in private institutions and universities.