Alessandra Marin

Why (and how to) illustrate your digital world

We see an increasing use of illustration in digital marketing to reach the audiences.
Why is illustration getting more and more involved to create the image of an online product/service?
And how should we make the best use of it?
We'll draw a distinction between "editorial illustration" (such as illustrations for books and with printing purposes) and illustration for the digital world.
We'll see all the perks of having illustration at stake, avoiding the risks that come with it.

I'll start from my own experience to describe the difference between an illustration meant for print (books, zines, picture-books) and illustration for the digital world, not only meant as drawing with digital techniques, but about the core of creating an illustration for the digital marketing.

We'll talk about the power of illustration in the digital world, how it can enhance the perception of the digital products/services and make them feel more human and closer to the audience.
Let’s find out which are the goals of illustration itself and how they can serve and improve the world of online services, helping creating a connection that, sometimes, risks to get lost in between the "real world" and the web.