Designing the process: Using UX methods to build design-driven teams
Existing approaches to finding design a "seat at the table" struggle because they try to fit design into old ways of working and result in conflict with established stakeholders. Rather than trying to convince executives of design's value, we can be much more successful by looking at the team level and cultivating a semantic environment that embraces the underpinning values and logic of the design process. We can do this by looking at our practice through the lens of our UX methods, just as we would normally look at a product, and consider our colleagues and stakeholders as users of our work. In this way, we can transform design practice from an add-on to the team's existing way of solving problems, into the core engine of problem framing and solution.