Jon Yablonski

Senior Product Designer

Jon Yablonski

Senior Product Designer

Jon Yablonski

Cognitive Bias and the Design Process

At any given moment we’re faced with countless bits of information to process so that we can form judgments, make decisions, and get through the day. We’ve developed mental shortcuts to avoid becoming overwhelmed but these shortcuts have a downside: they often lead to fallacious reasoning and unintended results. Designers are just as vulnerable to the blindspots and fallacies that come with cognitive bias as the people who use the products and services we design. It’s impossible to eliminate biases, but we can seek to understand them and identify how they might impact our design decisions. This talk explores the cognitive biases I’ve experienced first-hand when building products and experiences as well as strategies for mitigating their influence.

About

Jon Yablonski is a multi-disciplinary designer, speaker, writer, and digital creator based in Detroit metro. His passion is for designing digital tools that empower people and augment their abilities in order to achieve their goals. He’s had the opportunity to learn and grow from a variety of challenges throughout my career — from e-commerce platforms, mobile apps and internal products to HMI systems within state-of-the-art vehicle platforms.