Data strategy for product folk
Modern companies are craving for data-powered culture. We, digital product people, need to step up our business game by making sense of the metrics, test strategically, and communicate impact while keeping our sanity. Quantitative data literacy is the key to all of this. Building your metrics tree is a simple way to make sense of all the behavioural metrics and their impact on each other. In result, communicating impact becomes a cake walk. Following through, an A/B testing strategy is required so all your fast learnings make up to the whole – preventing disjointed product experiences. I will walk you through my personal learnings in this journey that fundamentally changed my way of thinking about design practice.
Jules believes everything revolves around design; companies strive with the design being everyone’s job.
He is the Director of UX at Expedia, former Design lead at Doodle, co-founder of Design Leadership Therapy group in Switzerland, and a frequent speaker at UX events. He’s been through all flavours of design: in-house in product orgs, agencies, and also ran his own gig. His background in UX research, information architecture, and interaction design meet in his passion for product design – a great topic to chat with him about.