Jennifer Hom

Head of Illustration at Airbnb

Jennifer Hom

Head of Illustration at Airbnb

Your Face Here

Her talk walks through the development process of Airbnb's illustrative aesthetics -- describing their philosophies on color, representation, and editorial voice. She even discusses how superstitions helped localize the style for Airbnb in China.

About

Jennifer Hom has been illustrating for tech for the better part of a decade. Beginning her career as a Google Doodler for 6.5 years, she's since moved from drawing/animating/carving whimsical logos to building illustration systems. In 2016 she joined Uber to design their illustration style and their first brand illustration team. Since then, she's taken on her current role as the Head of Illustration at Airbnb. Tasked to redesign their illustration system from the ground up, she's created a style centered on honesty, diversity, and own-ability.