Ame Elliott

Design Director, Simply Secure

Ame Elliott

Design Director, Simply Secure

Designing for Trust: UX + Privacy

New technologies, such as Internet of Things and Artificial Intelligence applications, are collecting and using our personal data in unclear ways with unknown consequences. The traditional approach of treating information security as purely an engineering issue is an inadequate response to the challenges of protecting our personal lives and civil society. User experience design – including interaction design, brand strategy, copywriting, and user research – has an essential part to play in building systems people trust. This presentation highlights emerging challenges and gives practical examples of how user experience design contributes to a more private, secure, transparent, and ethical future.

About

Ame Elliott is Design Director at nonprofit Simply Secure, where she cultivates a community of professional designers, developers, and researchers working on privacy, security, and ethical technology. Previously, Ame spent 15 years working in Silicon Valley, as Design Research Lead for IDEO San Francisco, and as a research scientist for Xerox PARC and Ricoh Innovations. She has delivered technology strategy for global clients including Acer, Ericsson, Fuji-Xerox, HP, and Samsung. She was recognized as a Most Creative Person in Business by Fast Company, and her award-winning design work has been included in the Cooper Hewitt Smithsonian Design Museum. Ame earned a Ph.D. from the University of California, Berkeley and a Bachelor of Environmental Design from the University Colorado, Boulder.